The founder
Hi, I’m Kelly Stafford.
My vision is to help founders build service businesses that can grow without becoming more chaotic, more complex, or more dependent on them.
Book a consultation
My vision is to help founders build service businesses that can grow without becoming more chaotic, more complex, or more dependent on them.
Book a consultation
I bring commercial awareness, cross-functional operational experience, and a genuine bias toward getting things done. I understand what it takes to run a service business day-to-day, because I’ve done it.
A lot of my career has involved fixing the things that slow businesses down, even before that was officially my job.
My background is in agency environments, where I’ve held senior roles across marketing, growth, and operational leadership. Even when my role sat closer to marketing, I was often the person improving processes, fixing bottlenecks, and helping the business run more effectively.
Over time, I became more interested in what sat underneath growth. The systems, handovers, and team rhythms that made it possible in the first place.
Working inside growing service businesses gave me a front-row seat to the same pattern: smart, ambitious businesses held back not by a lack of effort, but by the systems underneath.
That’s why I started Clearway. To fix that properly, not as a consultant who hands over a report, but as someone who gets into the detail and makes change actually happen.
Because the best systems are not the most complicated ones. They’re the ones people use.
Value comes from change, not from plans. We get into the detail, do the work, and make sure things actually shift.
The presenting symptom is rarely the actual problem. We diagnose properly before we prescribe anything.
No unnecessary tools, no over-engineering. The simplest solution that works is always the right one.
The goal is never dependency on Clearway. Everything we build is documented and handed over so it keeps working long after we leave.
Start with a short discovery call. No pressure, just a clear conversation about where your business is and where it could be.
Book a free consultation